Abstract:
In recent years, the rapid development of e-commerce platforms has greatly impacted traditional retail businesses. As one of the leading e-commerce platforms in China, Pinduoduo has gained significant popularity among consumers due to its unique social shopping features and low prices. Longfa Information Technology Co., Ltd., a technology company based in Changsha, has been closely monitoring the influence of Pinduoduo on its business operations, particularly in terms of product DSR (Detailed Seller Ratings) and store DSR.
This study aims to analyze the impact of Pinduoduo on Longfa Information Technology Co., Ltd., focusing on the evaluation criteria of product DSR and store DSR. By examining the changes in customer preferences and purchasing behavior, as well as the competitive landscape of the e-commerce industry, this research seeks to provide valuable insights for Longfa Information Technology Co., Ltd. to adapt to the evolving market conditions and enhance its compet